Miami Valley Air Quality Program

Working Together for Clean Air...

Overview

The Miami Valley Air Quality Program was developed as a public education/behavior modification program in an effort to inform Dayton/Springfield residents about air pollution issues and how their behavior can impact not only the region's air quality, but also traffic congestion.

In 2008, with gasoline prices at an all-time high, residents are modifying their driving habits like never before. A survey (Adobe Acrobat Reader:470 kb) conducted by Wright State University's Center for Urban & Public Affairs reveals a greater awareness of air quality issues and the direct link with transportation choices.

Members

Members of the Miami Valley Air Quality Program included the following:

Purpose

The purpose of the program is to educate the public about actions they can take to help improve air quality. A call to action to the community is needed to help spread the word about air quality and ozone pollution levels. The general public also needs to take action to modify their behavior on a regular basis and especially on those days when an "Air Pollution Advisory" is declared. If an "Air Pollution Advisory" is issued, staff will notify the media, our member jurisdictions, the top 100 employers (by size) in the Miami Valley, Daycare Centers, Senior Citizen Centers and Ear, Nose and Throat Specialists in an effort to get the word out. View a presentation on Air Quality Issues (Adobe Acrobat Reader:339 kb) presented to MVRPC Board by Bob Hodanbosi, Ohio EPA in September 2004.

Slogan

"It All Adds Up to Cleaner Air" is incorporated into all printed materials and public service announcements. This slogan emphasizes that industry; government and the public must all do their part. Whether it is offering flextime to their employees, providing subsidies for vanpoolers or driving a well-tuned car, everyone can contribute to the solution.

Advertising Efforts

As part of the overall outreach campaign, television and radio commercials were developed by MVRPC that complemented the print advertising which was supplied by the US Department of Transportation (USDOT). The various actions to reduce air pollution ( that we tout are emphasized throughout the campaign All ads feature the “It All Adds Up to Cleaner Air” slogan and logo.

Click on these links to hear/see the various ads.

Air Quality Advertisements
Video
Radio
Print
Billboards
  1. Watch
    Vehicle Maintenance
    Oil Changes/ Tire Pressure
  2. Watch
    Efficient Vehicle Use
    Anti-idling/ Trip Chaining
  3. Watch
    Alternative Modes
    Rideshare/ Biking
  4. Watch
    Retiree Options
    Retirees Avoid Rush Hour/ Share Rides
  1. Print Ads
    (Adobe Acrobat Reader:2.28 MB)

 

"Air Pollution Advisory"

The Regional Air Pollution Control Agency (RAPCA) monitors air pollution levels year-round and established criteria for an "Air Pollution Advisory", a day when high air pollution levels are likely. RAPCA, through their monitoring process, is able to predict, roughly a day in advance, a possible exceedance. They notify MVRPC and we, in turn, issue an "Air Pollution Advisory" notice.

Just for Kids

The SMOGINATOR is the official mascot for the Miami Valley Air Quality Program. His mission is to help spread the word about pollution prevention and encourage people to take "action" to reduce air pollution.